Dr. Hafiza Sobia Tufail

Research Associate of Management Sciences, CUI Vehari Campus

Email: sobia@cuivehari.edu.pk
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Dr. Sobia Tufail achieved her Ph.D. in Marketing from Islamia University Bahawalpur in Pakistan. She started working at COMSATS University Islamabad, Vehari Campus in 2015 as a Research Associate. Dr. Sobia specializes in various areas including Digital Marketing, Consumer Behavior, Customer Loyalty, Food Consumption, Sustainable Development, Climate Change, and Green Marketing. She has authored several research publications. Presently, she shares her expertise by teaching graduate courses at CUI Vehari, Pakistan.

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