Biography:

Salman Yahya, as Lecturer in marketing at the department of the management sciences, COMSATS University Islamabad, Attock Campus, teaches courses such as Marketing, Marketing Management, Entrepreneurship, Global Business Management, Marketing for non-profit and government organizations, Marketing for IT, etc. He is also perusing his doctorate in international business from Dongbei University of Economics and Finance, Dalian, China. His research interest includes the role of marketing in interdisciplinary areas such as innovation, environmental management, education, international business, and religion. He has published numerous papers in different reputable journals such as Creativity and Innovation Management, Journal of Religion and Health, Journal of Environmental Planning and Management, Journal of Informational Technology Management, and Journal of Environmental Sciences and Pollution Research.