Dr. Muhammad Junaid is a Senior Lecturer Marketing at the COMSATS University
Islamabad, Sahiwal Campus. He has earned his PhD (Marketing) from
the School of Management and Economics—Beijing Institute of Technology, China
that is an AACSB, AMBA, EQUIS accredited business school. In PhD, he has been awarded with an early graduation (in 3 years
instead of 4 years) based on his research excellence.
in Management Science and Engineering (Marketing)
of Management and Economics
Institute of Technology, Beijing, China
Management Sciences (Marketing)
Zulfiqar Ali Bhutto Institute of Science and Technology, Pakistan
Dr. Junaid has taught multiple courses including Fundamentals of Marketing, Relationship Marketing, Marketing Research, Consumer Behavior, Customer Relationship Management, and Research Methods etc.
Dr. Junaid has published 11 research papers in peer-reviewed
international journals including
the Journal of Brand Management**, Journal of Product and Brand Management*,
Journal of Service Theory and Practice*, Journal of Business and Industrial
Marketing**, Journal of Hospitality and Tourism Management*, and International
Journal of Market Research**. All of these journals are ranked as “A”
category by the Australian Business Deans Council (ABDC), except one. He
has an accumulative impact factor of over 25.
Research Interests: Brand Love, Brand Addiction, Customer Engagement, Consumer Alienation,
Consumer Well-being, Service Quality, Customer Satisfaction, Dynamic Relationship
Rodrigues, P., Vallete-Florence, P., Fetscherin, M.,
Loureiro, S., and Junaid, M. (Ed.). (2021). Building Consumer-Brand
Relationship in Luxury Brand Management. IGI Global.
Publications (as 1st author)
et al., (2020). An investigation of the diners’ brand love in the
value co-creation process. Journal of Hospitality and Tourism Management.
Vol. 45, pp. 172–181 (SSCI,
IF = 3.417, ABDC Ranking = A)
et al., (2020). Nature of brand love: examining its variable effect
on engagement and well-being. Journal of Brand Management, Vol. 27, pp.
284–299. (SSCI, IF = 1.795,
ABDC Ranking = A)
et al., (2019). One last scuffle before we cherish brand love forever,
International Journal of Market Research, Vol. 61 No. 6 pp.571-573. (SSCI, IF = 1.093, ABDC Ranking = A)
4. Junaid et al., (2019). Addressing the dichotomy of
brand love, International Journal of Market Research, Vol. 61 No. 6
pp.577-580. (SSCI, IF = 1.093,
ABDC Ranking = A)
5. Junaid et al., (2019). Brand love: the emotional
bridge between experience and engagement, generation-M perspective, Journal
of Product & Brand Management, Vol. 28 No. 2, pp. 200–215. (SSCI, IF = 1.832, ABDC Ranking = A)
6. Junaid et al., (2018). Reviving consumer-alienation
in the discourse of consumers’ negativity, International Journal of Market
Research, Vol. 61 No. 6 pp.568-570. (SSCI,
IF= 1.093, ABDC Ranking = A)
7. Junaid et al., (2020). Brand Love: The Emotional
Bridge between Tourists’ Perceived Value and Well-being, Asia Pacific
Journal of Tourism Research, (accepted) forthcoming. (SSCI, IF= 2.017, ABDC Ranking = A)
8. Junaid et al., (2016). Impact of brand personality, perceived
quality and perceived value on brand love; moderating role of emotional
stability, Middle East Journal of Management, Vol. 3 No. 4, pp. 278–293.
Hussain, K., Jing,
F., Junaid, M., Bukhari, A., and Shi, H. (2019). The dynamic outcomes of
service quality: a longitudinal investigation. Journal of Service Theory and
Practice, Vol. 29 No. 4, pp. 513-536. (SSCI, IF = 3.512, ABDC Ranking = A)
10. Hussain, K., Jing, F., Junaid, M., Shi, H., Baig, U. (2020).
The buyer-seller relationship: A literature synthesis on dynamic perspectives. Vol.
35 No. 4, pp. 669-684. Journal of Business and Industrial Marketing. Vol. 35 No. 4, pp. 669-684. (SSCI, IF = 2.497, ABDC Ranking = A)
Ashraf, M. S.,
Akhtar, N., Ashraf, R. U., Hou, F., Junaid, M., & Kirmani, S. A. A.
(2020). Traveling Responsibly to Ecofriendly Destinations: An Individual-Level
Cross-Cultural Comparison between the United Kingdom and China. Sustainability,
Vol. 12 No. 8, pp. 3248. (SSCI,
Akram, M. Ansari,
A. Gouqun, F. Junaid, M., (2020). Feeling hungry? Let’s order through
mobile! Examining the fast food mobile commerce in China. Journal of
Retailing and Consumer Services, Vol. 56, pp. 102142. (SSCI, IF = 4.219, ABDC Ranking =
13. Hussain, K., Jing, F., Junaid, M., Bukhari, A., and
Shi, H. (2020). The role of co-creation experience in engaging customers with
service brands. Journal of Product and Brand Management. (Accepted) (SSCI, IF = 1.832, ABDC
Ranking = A)