Dr. Muhammad Junaid

Assistant Professor of Management Sciences, CUI Sahiwal Campus

Email: muhammadjunaid@cuisahiwal.edu.pk
Phone/Ext. #:
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Dr. Muhammad Junaid is a Senior Lecturer Marketing at the COMSATS University Islamabad, Sahiwal Campus. He has earned his PhD (Marketing) from the School of Management and Economics—Beijing Institute of Technology, China that is an AACSB, AMBA, EQUIS accredited business school. In PhD, he has been awarded with an early graduation (in 3 years instead of 4 years) based on his research excellence.


PhD in Management Science and Engineering (Marketing)


School of Management and Economics

Beijing Institute of Technology, Beijing, China


MS Management Sciences (Marketing)

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Pakistan

Dr. Junaid has taught multiple courses including Fundamentals of Marketing, Relationship Marketing, Marketing Research, Consumer Behavior, Customer Relationship Management, and Research Methods etc.
Dr. Junaid has published 11 research papers in peer-reviewed international journals
including the Journal of Brand Management**, Journal of Product and Brand Management*, Journal of Service Theory and Practice*, Journal of Business and Industrial Marketing**, Journal of Hospitality and Tourism Management*, and International Journal of Market Research**. All of these journals are ranked as “A” category by the Australian Business Deans Council (ABDC), except one. He has an accumulative impact factor of over 25. 

Research Interests: Brand Love, Brand Addiction, Customer Engagement, Consumer Alienation, Consumer Well-being, Service Quality, Customer Satisfaction, Dynamic Relationship


Rodrigues, P., Vallete-Florence, P., Fetscherin, M., Loureiro, S., and Junaid, M. (Ed.). (2021). Building Consumer-Brand Relationship in Luxury Brand Management. IGI Global.

(as 1st author)

1.       Junaid et al., (2020). An investigation of the diners’ brand love in the value co-creation process. Journal of Hospitality and Tourism Management. Vol. 45, pp. 172–181 (SSCI, IF = 3.417, ABDC Ranking = A)

2.       Junaid et al., (2020). Nature of brand love: examining its variable effect on engagement and well-being. Journal of Brand Management, Vol. 27, pp. 284–299. (SSCI, IF = 1.795, ABDC Ranking = A)

3.       Junaid et al., (2019). One last scuffle before we cherish brand love forever, International Journal of Market Research, Vol. 61 No. 6 pp.571-573. (SSCI, IF = 1.093, ABDC Ranking = A)

4.      Junaid et al., (2019). Addressing the dichotomy of brand love, International Journal of Market Research, Vol. 61 No. 6 pp.577-580. (SSCI, IF = 1.093, ABDC Ranking = A)

5.      Junaid et al., (2019). Brand love: the emotional bridge between experience and engagement, generation-M perspective, Journal of Product & Brand Management, Vol. 28 No. 2, pp. 200–215. (SSCI, IF = 1.832, ABDC Ranking = A)

6.      Junaid et al., (2018). Reviving consumer-alienation in the discourse of consumers’ negativity, International Journal of Market Research, Vol. 61 No. 6 pp.568-570. (SSCI, IF= 1.093, ABDC Ranking = A)

7.      Junaid et al., (2020). Brand Love: The Emotional Bridge between Tourists’ Perceived Value and Well-being, Asia Pacific Journal of Tourism Research, (accepted) forthcoming. (SSCI, IF= 2.017, ABDC Ranking = A)

8.      Junaid et al., (2016). Impact of brand personality, perceived quality and perceived value on brand love; moderating role of emotional stability, Middle East Journal of Management, Vol. 3 No. 4, pp. 278–293. (ESCI)


9.      Hussain, K., Jing, F., Junaid, M., Bukhari, A., and Shi, H. (2019). The dynamic outcomes of service quality: a longitudinal investigation. Journal of Service Theory and Practice, Vol. 29 No. 4, pp. 513-536. (SSCI, IF = 3.512, ABDC Ranking = A)

10.   Hussain, K., Jing, F., Junaid, M., Shi, H., Baig, U. (2020). The buyer-seller relationship: A literature synthesis on dynamic perspectives. Vol. 35 No. 4, pp. 669-684. Journal of Business and Industrial Marketing.  Vol. 35 No. 4, pp. 669-684. (SSCI, IF = 2.497, ABDC Ranking = A)

11.      Ashraf, M. S., Akhtar, N., Ashraf, R. U., Hou, F., Junaid, M., & Kirmani, S. A. A. (2020). Traveling Responsibly to Ecofriendly Destinations: An Individual-Level Cross-Cultural Comparison between the United Kingdom and China. Sustainability, Vol. 12 No. 8, pp. 3248. (SSCI, IF= 2.576)

12.     Akram, M. Ansari, A. Gouqun, F. Junaid, M., (2020). Feeling hungry? Let’s order through mobile! Examining the fast food mobile commerce in China. Journal of Retailing and Consumer Services, Vol. 56, pp. 102142. (SSCI, IF = 4.219, ABDC Ranking = A)

13.    Hussain, K., Jing, F., Junaid, M., Bukhari, A., and Shi, H. (2020). The role of co-creation experience in engaging customers with service brands. Journal of Product and Brand Management. (Accepted) (SSCI, IF = 1.832, ABDC Ranking = A)

*ABS Ranking



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